Guerilla/Social Campaign
When this new Asian fusion restaurant opened in Salem, MA, they were in need of some budget-friendly marketing tactics. These custom fortunes have been a huge hit. Customers regularly snap pics of the fortunes and share them via social media.
The fortunes have even received a few shoutouts in the news media and food review sites.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/84d20a29-289f-479c-9cb6-aa2e10041e97/5a60a2d2-3334-4ae4-aa41-fc313e12979c_rw_1920.jpg?h=a2d649fb2b9c95df17e7b590514493c3)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/84d20a29-289f-479c-9cb6-aa2e10041e97/c2a21626-9320-4b8e-9d5e-b0df31a340dd_rw_1920.jpg?h=f6e95d494802a930ad1b137144425346)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/84d20a29-289f-479c-9cb6-aa2e10041e97/8ee0f538-94b8-4172-9319-67bdd9811b8b_rw_1920.jpg?h=77342d0ed534203e65ff4ca17159871d)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/84d20a29-289f-479c-9cb6-aa2e10041e97/f8c2da6a-9833-4f64-ae6a-be5b79f470b5_rw_1920.jpg?h=09af940a3d7fd430755417f753c57e63)
Press
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/84d20a29-289f-479c-9cb6-aa2e10041e97/63653502-14db-4243-acff-623d262e37c9_rw_1920.jpg?h=e919278ec20c2220b1484cb8a0831f29)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/84d20a29-289f-479c-9cb6-aa2e10041e97/b91c9972-dd71-4113-87b6-2e3afa341726_rw_1200.jpg?h=9f7e1c419f2dabdad1d1da910424584f)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/84d20a29-289f-479c-9cb6-aa2e10041e97/054c6c95-821a-4865-a6c4-e5b28e8840b4_rw_1200.jpg?h=7d0d09ba44924ba07b2facec78ecfeeb)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/84d20a29-289f-479c-9cb6-aa2e10041e97/a0f31838-a768-4a11-9337-da88a5289c0a_rw_1200.jpg?h=c3c2a46fd9d0e3f244d31ead588d6f2b)